Innovate. Every Day.

Whether on the course or in business, seizing every advantage is the key to success.

At Protiviti, we are committed to excellence, integrity, and continuous improvement—values we proudly share with our brand ambassadors. Matt Fitzpatrick and Jennifer Kupcho bring resilience, precision, and a relentless drive for optimisation to every round, just as we do in our work each day.

We’re also proud to support James Nicholas, a rising talent on the Korn Ferry Tour, as he pursues his PGA Tour card. James exemplifies our core values—inclusion, innovation, integrity, and commitment to success. His disciplined approach to the game, focus on growth, and belief in the power of diverse perspectives reflect the collaborative, forward-thinking mindset we champion at Protiviti. James doesn’t just represent the future of golf—he represents the kind of purpose-driven leadership that defines our firm.

At Protiviti, we don’t just endorse excellence

We are proud to work closely with Matt and his coaches on the Team Fitzpatrick data journey.

Protiviti assembled a multidisciplinary team of data analysts, user experience experts, technology modernisation enthusiasts and risk management professionals to holistically explore opportunities for Matt to harness cutting-edge technology to optimise his approach to the game.

We delivered a custom analytics platform, tailored dashboards and a bespoke mobile application to streamline Matt’s practice and tournament data input, increase accuracy and efficiently extract real-time insights from full-field shot-level data and over 20 data points from each stroke Matt takes during practice.

The emphasis on data-driven decision-making in practice and training contributes to enhanced performance, ultimately translating into better tournament outcomes.

“Protiviti is delivering something to me that no one else has on the tour...I feel like I definitely have an advantage over the guys I'm playing against.”

– Matt Fitzpatrick

Birdies for Meals

Our brand ambassadors are champions and leaders, on the course and in their communities.

For every Major event that our ambassadors play in this season, Protiviti will donate 10,000 meals to those in need around the globe via U.S. Hunger and Convoy of Hope. For every birdie (or better) Matt, James and Jen make in those events, Protiviti will pledge an additional 500 meals to the campaign.

Since its launch in 2021, the Birdies For Meals program has delivered more than 595,000 meals to people in need. Birdies for Meals is part of Protiviti’s global I ON Hunger initiative that has delivered over 16 million meals to people in need.

Get involved

"Being a part of Protiviti's Birdies for Meals Programme and engaging in meal-packing events has been a deeply fulfilling journey."
Jennifer Kupcho

Meet Matt and Jen

Matthew Fitzpatrick

Regarded as one of the top talents in the world of golf, Matt Fitzpatrick has proven himself on the course, and in his analytical approach to golf. He has established himself as a global star. Matt has earned his spot as a top 10 player in the world, as well as a major champion (2022 US Open).

Matthew Fitzpatrick

Regarded as one of the top talents in the world of golf, Matt Fitzpatrick has proven himself on the course, and in his analytical approach to golf. He has established himself as a global star. Matt has earned his spot as a top 10 player in the world, as well as a major champion (2022 US Open).

Jennifer Kupcho

Jennifer Kupcho emerged as a perennial LPGA contender in 2022, winning three events including her first Major at the Chevron Championship. Beyond her achievements on the course, Jennifer is a dedicated advocate for expanding access for young players to the game, serving as an official spokesperson for Youth On Course.

Jennifer Kupcho

Jennifer Kupcho emerged as a perennial LPGA contender in 2022, winning three events including her first Major at the Chevron Championship. Beyond her achievements on the course, Jennifer is a dedicated advocate for expanding access for young players to the game, serving as an official spokesperson for Youth On Course.

James Nicholas

James Nicholas is a rising talent on the Korn Ferry Tour, known for his athleticism and relentless work ethic. A former Ivy League Player of the Year at Yale, James brings a disciplined approach to the game while championing sustainability and environmental awareness through his platform as a professional golfer.

James Nicholas

James Nicholas is a rising talent on the Korn Ferry Tour, known for his athleticism and relentless work ethic. A former Ivy League Player of the Year at Yale, James brings a disciplined approach to the game while championing sustainability and environmental awareness through his platform as a professional golfer.

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